Puffery is not not not not considered harmless by most engineers. If you use it to fill space, sales/recruiters/etc, you will lose cred.
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(One might sensibly ask "Should engineers adjust to workplace culture or vice versa?" I say: "That's academic; know this exists; use it.")
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"Recruiters are literally salespeople and should learn to understand their customer better if they want to be more effective at it"
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with tech leadership, honestly the best sales strategy seems to be to give them reasons why they're not a good fit.
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This line has a ~100% success rate: "We can't help you get security certification/compliance X, you'll want another firm for that."
End of conversation
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There is a line of specificity separating social lubrication from sales-hack-fibbing, and it's the latter that engineers hate on.
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I think there's a useful distinction there between pleasantries/puffery and resistance to manipulation.
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