"How do we go about building a great engineering brand?" The obvious way plus write more about engineering in corporate and personal spaces.
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Replying to @patio11
Google can afford to be pretty quiet externally about how the sausage is made, because everyone knows they're the best in the world at it.
1 reply 3 retweets 9 likes -
Replying to @patio11
Your startup, though: you want to talk about the subject, often and everywhere, in breadth and depth.
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Replying to @patio11
"But where do I get the time to do that?" You make the time, or you accept that at the margin engineers go to competitors and you pay more.
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Replying to @patio11
"What should I write about?" Literally anything that you're working on. If you have hard problems those problems are fun to read about.
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Replying to @patio11
Your philosophy of team organization. How you architected a system. A fun bug you tracked down. A major incident. A cool side project.
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Replying to @patio11
Also: make it a point of highlighting engineers who work for you while buffing the company's corporate image.
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Replying to @patio11
Among the easiest ways to convince people to work at a company, and the hardest to copy, is "I want to work with this person."
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Replying to @patio11
Incredibly, most companies expect engineers to join them and only then learn what types of people they'll be working with. Cheat on this.
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"We plan on building a great engineering brand by making a great product." Do that, too! But that restricts engineers you reach to users.
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Replying to @patio11
Below the level of AppAmaGooBookSoft your product is only getting used by maybe 1% of engineering community IF YOU ARE MASSIVELY SUCCESSFUL.
1 reply 2 retweets 2 likes -
Replying to @patio11
Why would you restrict your hiring pool by 99% simply because marketing/sales hasn't sold entire industry on using you yet?
1 reply 4 retweets 8 likes - 1 more reply
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