With specific regard to professional success, I'd say causation is more "businesses make poor stories by default."https://twitter.com/ryanholiday/status/765284438544683009 …
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You can make business stories sound interesting! It's a skill! Some people who I like are very good at it.
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There exists at least one person who is really good at making bad businesses into good stories. I would not measure worth in column inches.
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