Real-time analytics is not wonderful (bordering on actively harmful) for product/marketing purposes; can be useful for operational purposes.
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The seductive allure of "I want all the data as fast as I can get it!" is that you spend lots of time playing dashboard-mediated pachinko.
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The last N minutes/hours of your data? Likely noise. But will you treat it like noise? No, you'll Pachinko Fallacy and assume you caused it.
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