Real-time analytics is not wonderful (bordering on actively harmful) for product/marketing purposes; can be useful for operational purposes.
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If in e-commerce, though, "15 fraud orders came through in last minute" is something you want to know. If you're the NYT, top stories same.
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The seductive allure of "I want all the data as fast as I can get it!" is that you spend lots of time playing dashboard-mediated pachinko.
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Exception: If you see a sudden spike in traffic, might be worth investigating the source. Join conversations on reddit / HN.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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That said, it's really fun and motivating to watch the real-time stats right after a big launch!
Thanks. Twitter will use this to make your timeline better. UndoUndo
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