"Should I be a specialist or a generalist?" Companies with established business models want specialists; early team needs to be generalists.
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My favourite line on this is “freak-of-nature, do-it-all-yourself polymath“ from http://www.frankchimero.com/writing/the-inferno-of-independence/ …
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Best advice on this subject I've heard is to develop T-shaped skills: know a lot about one thing, and a little about many things.
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you'd be surprised
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