"Should I be a specialist or a generalist?" Companies with established business models want specialists; early team needs to be generalists.
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Google has a lot of "just one thing" btw. It covers ridiculously large field of human endeavor; can/has hired 10k semi-distinct specialists.
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On the other end of the spectrum, if you want to run your own company, being really good at core source of value is useful + not sufficient.
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