Your periodic reminder: first-time tech authors get $5k~$10k advances and 8~15% royalties. Publishers tell them "Don't do it for the money."
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Tech publishers claim to handle marketing/sales for authors, a claim which you can test by taking any tech author out for drinks.
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I recommend that if you take a tech author out for drinks that you buy, because that's the social expectation for commiseration.
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but is the cost of that not going to including hiring editors, artists/designers, typesetting, licensing fonts, etc etc.
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$2k per book or less if scrimping; $5k if you want a white glove experience. These skills are commoditized.
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So: I'm actually looking into writing a book, and decided early on that self-publishing would probably be easiest. :]
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Guesting on the your podcast generated more income from my self-published book than the advance on my traditionally-published book.
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1) One pod appearance eclipsed all marketing by my publisher for the first book; 2) Owning 100% is MUCH better for my wallet.
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lol maybe i will end up doing so. i'm not paying someone 85%+ to be a glorified print shop
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