Repeat yourself more than you're comfortable with. Repeating yourself helps people skimming catch your message.
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You should repeat yourself using slightly different words because it helps you find the phrasing to persuade a particular audience member.
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Repeat yourself. Especially short catch phrases they work really well.
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*Many, more than you'll likely want to assume, and many of the ones who have read before didn't see or absorb it yet.
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Or they saw it, chalked it up as need-to-do, then didn't act on it, but constant reminders (*cough* charge more) eventually help.
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