Consultant: "I do most of my work for startups with no money. How do I convince them to pay me appropriately?" Don't work for startups w/o $
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"I'm rooting for your success. At the stage you're at right now, I don't think I can add value w/ a formal gig. Here's 3 things to try."
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Another entire genre: OK, you have money. Is there a lever in your business which my skills could work in a way that moves your needle?
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