The new @twilio console (the app one logs in to manage one's account) is really a triumph. Great use of interactive UI to surface features.
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When they started it was just phone calls and SMS messages, and basically everything about that fit onto ~2 pages that you'd flip through.
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Now they've got something like ~15 things you could use. My business actually uses 3. The system *knows* this and defaults to pinning them.
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