The http://getdrip.com workflow editor for lifecycle emails is the coolest thing ever. I think I'm only doing them in Drip now.
This might be surprising since I'm capable of writing lifecycle logic in Rails and specialized in doing that for years, but hear me out:
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It's faster to implement in Drip than in Rails (and it's easy in Rails). It's equivalently powerful if you're using the API. The visuals!
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I often had a hard time communicating "Here's what the plan is" internally, and spent as much time on flowcharting as I did on implementing.
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