It's good to spin up a few distribution channels for yourself that you can bolt little projects onto when the mood/opportunity/etc strikes.
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Replying to @patio11
Lots of people don't blog because they see a huge amount of recurring work, but if you think about it more as a collection of essays...
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Replying to @patio11
... then some Thursday when you don't have cycles to do dev or sales or whatever you spend 3 hours teaching the Internet one thing you know.
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Replying to @patio11
This gets easier the more you do it, and the channels more than incrementally more effective. You can re-use topics/content across them.
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Replying to @patio11
I had a lunch today with someone who wanted to publish an article to get traffic. That's a subtly wrong way to think about it; a one-off.
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Replying to @patio11
What you probably want to do is publish an article to plant a flag on the Internet and say "I'm going to own this one little topic."
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Replying to @patio11
Maybe on day one it's just an introduction and cursory and only useful to rank beginners, but after it exists you can plug stuff into it.
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Replying to @patio11
And there are a LOT of topics which it isn't difficult to be the absolute best person in the world at the first day you show up.
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Replying to @patio11
("Really? What non-trivial topic is that true about?" Expatriate-friendly brokerages. You'd be Internet's #1 expert in 3 hours of work.)
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Replying to @patio11
This also lets you start creating an audience of your own rather than hoping to borrow or lease one from Facebook, Apple, or Google.
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Incidentally: I continue to be flabbergasted by how many SaaS companies can find $200,000 to buy clicks but think publishing a book is hard.
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