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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 10 May 2016
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      It's good to spin up a few distribution channels for yourself that you can bolt little projects onto when the mood/opportunity/etc strikes.

      2 replies 2 retweets 42 likes
    2. Patrick McKenzie‏ @patio11 10 May 2016
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      Replying to @patio11

      Lots of people don't blog because they see a huge amount of recurring work, but if you think about it more as a collection of essays...

      1 reply 0 retweets 23 likes
    3. Patrick McKenzie‏ @patio11 10 May 2016
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      Replying to @patio11

      ... then some Thursday when you don't have cycles to do dev or sales or whatever you spend 3 hours teaching the Internet one thing you know.

      1 reply 1 retweet 21 likes
    4. Patrick McKenzie‏ @patio11 10 May 2016
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      Replying to @patio11

      This gets easier the more you do it, and the channels more than incrementally more effective. You can re-use topics/content across them.

      1 reply 0 retweets 11 likes
    5. Patrick McKenzie‏ @patio11 10 May 2016
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      Replying to @patio11

      I had a lunch today with someone who wanted to publish an article to get traffic. That's a subtly wrong way to think about it; a one-off.

      3 replies 1 retweet 11 likes
    6. Patrick McKenzie‏ @patio11 10 May 2016
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      Replying to @patio11

      What you probably want to do is publish an article to plant a flag on the Internet and say "I'm going to own this one little topic."

      3 replies 1 retweet 27 likes
    7. Patrick McKenzie‏ @patio11 10 May 2016
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      Replying to @patio11

      Maybe on day one it's just an introduction and cursory and only useful to rank beginners, but after it exists you can plug stuff into it.

      1 reply 1 retweet 11 likes
    8. Patrick McKenzie‏ @patio11 10 May 2016
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      Replying to @patio11

      And there are a LOT of topics which it isn't difficult to be the absolute best person in the world at the first day you show up.

      1 reply 3 retweets 14 likes
      Patrick McKenzie‏ @patio11 10 May 2016
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      ("Really? What non-trivial topic is that true about?" Expatriate-friendly brokerages. You'd be Internet's #1 expert in 3 hours of work.)

      6:08 AM - 10 May 2016
      • 8 Likes
      • Γνῶθι σεαυτ yummerz Josh Jones Diego Henrique Brian Stucki Kai Thomas K Nilsson
      5 replies 0 retweets 8 likes
        1. New conversation
        2. Patrick McKenzie‏ @patio11 10 May 2016
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          Replying to @patio11

          This also lets you start creating an audience of your own rather than hoping to borrow or lease one from Facebook, Apple, or Google.

          3 replies 1 retweet 11 likes
        3. Patrick McKenzie‏ @patio11 10 May 2016
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          Replying to @patio11

          Incidentally: I continue to be flabbergasted by how many SaaS companies can find $200,000 to buy clicks but think publishing a book is hard.

          2 replies 6 retweets 37 likes
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        1. Josh Earl‏ @josh_earl 10 May 2016
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          Replying to @patio11

          @patio11 Exactly—if you can niche yourself down far enough, you win by default.

          0 replies 0 retweets 1 like
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        1. Josh Doody‏ @JoshDoody 10 May 2016
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          Replying to @patio11

          @patio11 My first career management articles began occasionally appearing in ~2010. Didn’t write @FearlessSalary until 2015. Slow burn.

          0 replies 0 retweets 1 like
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        1. Jurie Horneman‏ @JurieHorneman 10 May 2016
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          Replying to @patio11

          @patio11 Expatness is a relative thing. (So, more opportunities for writing.)

          0 replies 0 retweets 0 likes
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        1. Danny  🐝‏ @ernmando 13 May 2016
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          Replying to @patio11

          I like this example. Gonna do that for “long term care insurance reimbursement for private duty in-home senior care”

          0 replies 0 retweets 0 likes
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