I hate no meme so much as "selling shovels", which is a synecdoche for "selling shovels in a gold rush" and universally used as a slur.
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And in this tremendous growth in the productive capacity of humanity, some firms sell to other firms rather than to end consumers.
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Is there a word for selling to producers rather than consumers? B2B, sure, but in general "has existed since before capitalism was a thing."
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