"Create a companion course for your product." Additional revenue opportunity; make audience better at their job + build trust. #microconf
@rhapsaadic Could be anything between a 50 page ebook and a doorstop. I'd suggest most SaaS folks aim closer to the former.
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@patio11 is book suppose to be a proxy for "this person can do content marketing sufficiently"? -
@rhapsaadic A proxy for sitting down and doing the work of writing/content marketing plus also a bit of stretching yourself to do hard stuff
End of conversation
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@patio11 a companion course makes sense. blog posts make sense. good content makes sense. but i'm not following why a book is a requirementThanks. Twitter will use this to make your timeline better. UndoUndo
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