Typically you'll run 8~10 A/B tests to get 2 significant results of which one will be significant in a happy direction.
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You're running a portfolio strategy. Losers: expected. Your best idea being indistinguishable from the intern's off-the-cuff idea: expected.
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Most people are not wired to make lots of little bets and lose again and again and again to win big. Communicate to help them understand.
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