You should have a central document w/ buyer personas, in detail, with metrics (LTV, plan size, etc) broken down per persona. #microconf
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Replying to @patio11
(You can totally have a customer-invisible field on the customer record where you manually code them as a persona for reporting purposes.)
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Replying to @patio11
This is good information to get from someone on onboarding, both for your purposes and to give them the right onboarding experience.
1 reply 1 retweet 8 likes
For example: non-technical marketing manager and line engineer need VERY DIFFERENT first experiences with an email service provider!
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