I tell smallish companies to have four tests running at once. Start two every Monday, let them run 2 weeks, end on Friday.
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The Friday where you end the test immediately do the What We Learned writeup, send to everyone (email or Slack PLUS an archive), brainstorm.
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@samphippen it was in the context of staying motivating and making real progress with your marketing as you wait for results@patio11
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