A think I don't see enough small SaaS companies doing is trying to bite into a juicy enough problem such that they're 30%+ of someone's job.
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That user is going to be pretty pleasant to deal with: not only are they domain experts, they'll become a product expert, and an advocate.
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And then ~3 years from now, when they move on from being a line analyst at their current job to Head of Fraud at new place, who do they use?
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