It's such a waste to have a blog and fill it with 3 Great Ways To $YOUR_PROBLEM_HERE in 2016. Your B2B SaaS is not bought in BuzzFeed mode.
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If your marketing team doesn't know anything about problem domain a) FIX THIS IT IS IMPORTANT and b) use "talk to people" as cheat code.
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Interview company founder. Interview experts in industry. Heck, "My crazy journey from English major to writing a software blog."
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@patio11 Engineering piranhaism helps kill so much interesting & helpful writing. Nothing's perfect or completely solved, write it anyway. -
@patio11 Which of course helps reinforce the dominant "white male 20-something" microculture...anyone outside the "in" group is more afraid.
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@patio11 Examples of blog posts done right?Thanks. Twitter will use this to make your timeline better. UndoUndo
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