Apologies for the politics, but this is relevant to you: you can use this general template in copywriting.https://twitter.com/nickconfessore/status/706928095098445825 …
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But you can make choices in startups like e.g. 2% increase in conversion rate worth not having to CYA a legal issue we'll never hit.
If you're BigCo, on the other hand, Legal might insert 100 clauses because they know to an actuarial certainty each will be used every year.
@patio11 Which is usually a "talk to actual humans who match the customer you plan to sell to, ask them what signals are important" problem.
@patio11 "Hey intended customer, what's the local shibboleth for you can buy this, also is anything here a major danger signal to you"
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