Apologies for the politics, but this is relevant to you: you can use this general template in copywriting.https://twitter.com/nickconfessore/status/706928095098445825 …
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Note that this is not necessarily the case if you are selling TO megacorps. Corporatese isn't *JUST* something people write to use ink.
But you can make choices in startups like e.g. 2% increase in conversion rate worth not having to CYA a legal issue we'll never hit.
@patio11 Orwell's "Politics and the English Language" covers this nicely. The more someone says, the less they're trying to communicate.
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