It's amazing to me that more companies haven't stolen Matasano's "If you're a serious candidate we insta-send you a relevant book."
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Can be anything, really: relevant to your tech stack, about your problem domain, "the most interesting book I read this year."
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@patio11 "Cost-negligible signal that we value you above $10 as a lead and are nominally paying attention more than an autoreponder email."
End of conversation
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