Q: "Short email or long email?" A: Largely orthogonal to the question of "What can I write that people will happily read?"
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Your voice, audience, and the purpose of the commercial relationship dictate a lot of stylistic choices much more than Just Copy
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That said, write well. Bandwidth is cheap but your life is finite; don't waste a minute of it writing the bottom 80% of the email curve.
End of conversation
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