Just had a brilliant market differentiation experience in Shinjuku: a high-end restaurant w/ "We are a safe, relaxing place for babies."
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Simple market segmentation (not saying "No children, please") creates not just the usual restaurant value but added value (socialization).
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Food was also Tokyo standard (tasted great; Michelin star presentation; below $20 for lunch) but I'd go there if they served bread and water
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