I wish SaaS companies would give their sales reps a two-hour "How to talk to your prospect when you've determined they're an engineer" talk.
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"I wanted to talk to you about
$NAME_OF_YOUR_APP's use of our API, which isn't optimal." Oh yes that got me to call him. Was a sales call. -
That was very nearly a "I call your CEO's cell phone to ask WHAT THE ACTUAL %#(0" level of unhappiness producing in me and *he didn't know.*
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