Consultants are paid for many things. Magic is not typically one of them. Competent execution in a box costs what it costs.
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Speaking of "consultancy": hiring a firm implies redundancy and reduced staffing risk. Bob can catch a cold; Bob and Buds LLC will deliver.
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Consultants also get to use their 30% of unbillable time to produce capital which reduces perceived risk of using compared to new-to-you W2.
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