Consultants are paid for many things. Magic is not typically one of them. Competent execution in a box costs what it costs.
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Consultants require no long-term digestive changes to organizations hiring them ("Who manages? Who reports to them?"), non-trivial at firms.
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Consultants can be asked to do things that are socially awkward to ask of employees, like "Be in Berlin tomorrow." (Did that several times.)
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