Consultants should generally have two rates: free and "the rate." Avoid discounting; needing to suggests non-$ issues w/ client & your biz.
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If X does not want to pay your rate, harsh truth incoming: X does not love working with you. You will often find your gig deprioritized.
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"Y really deserves to have this work done." Would you straight-up donate it? If yes, yay. If not, let them hire someone who works like that.
End of conversation
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