The @oatmeal, inimitably. pic.twitter.com/xOWUg3zacI Potentially controversial opinion: this can't happen w/o complicity of the creative.
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I try not to go full-on designer talking about spec. "That's something you can certainly get done after we've signed a MSA." a nice line.
Drawing the line in my consultancy generally started at "formal written deliverable", "productionizable asset", or "any process imposed."
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