"Don't you feel that SaaS are kinda same-y w/r/t marketing techniques?" In the sense that they're same-y w/r/t to "tech stacks that work."
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"Why do SaaS companies all write the same lifecycle email campaigns?" Sadly, they don't. Only the smart ones do. Because they work. So well.
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Not Invented Here / novelty value is not, by itself, something you want built into how you evaluate marketing initiatives (like engineering)
End of conversation
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