Just met a Japanese logistics company (think e.g. washio) with fairly complicated software and *no* retail front-end despite B2C.
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Initial conversation was 4 minutes to register as motivated customer; figure 2 minutes per transaction; fully loaded cost of $0.75 / trans.
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(Transactional economics are $20 to $30 per, assuming logistics costs of $8 or so per transaction at scale. Service itself "near free.")
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