"X That Doesn't Suck" is still surprisingly powerful positioning because no matter what X is, most X sucks.
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I know my buddies at AmaGooBookSoft are like "Hey wait we totes care" and all I can say is "Does every team there care about every project?"
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@patio11 you can't care when you know at any time your work can be ripped out from under you and murdered.
End of conversation
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