Rule of thumb conversion rates courtesy of @robwalling: Visits to trials .7~2.0%. 40 to 60% signup to paid (CC upfront). Churn rates < 5%.
Best in class low-touch SaaS approaches about 2% monthly churn. 5% is "you've done workmanlike effort in it" -- at launch closer to 10%.
7:43 AM - 31 Aug 2015
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