"Launch with a day job -- takes roughly same sales effort to make first 20 sales at $25 versus $500 a month SO PICK WISELY." Ouch so true.
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You'll make most of the sales semi-manually and promising the moon and stars, so do it where the math supports your incipient business.
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I was doing per-customer code changes to BCC ("Can you make it print in more fonts?") for probably 6mo. 3 hours of engineering, $24.95.
End of conversation
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