Invisible software: where you sell a business process but, opaque to customer, partially back w/ software you're writing. #microconf
@strogoscope As in, sell the tool qua "this is a tool you can buy" as opposed to it being a hidden component of a services offering.
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@patio11 I like the flow where employees build an internal tool, open-source it, then start a SAAS company around that toolThanks. Twitter will use this to make your timeline better. UndoUndo
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