SaaS rules of thumb (CC upfront): 0.7~2% visitor -> trial. 40-60% conversion. 20-40% churn within first 60 days. 4-7% churn thereafter.
Incidentally those are @robwalling and @earthlingworks 's rules of thumb but I totally endorse those as reasonably achievable early on.
4:45 PM - 13 Apr 2015
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