7/ Some folks like "run rate" because you get to quote a really big one if you're growing w/o yet being a big business. Trick is well known.
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18/ LTV lets you make consequential decisions about e.g. ad spend (rule of thumb: cost of acquisition < 1/3 LTV => good), sales effort, etc.
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19/ Think that's it for the moment. Have questions? Fire away.
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@patio11 Here's the page for the current one: http://tweetstorm.io/user/patio11/584050322097606656 …Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patio11 that estimate is usually quite low, see http://brucehardie.com/papers/022/Thanks. Twitter will use this to make your timeline better. UndoUndo
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