5/ MRR is "monthly recurring revenue", which is the most common number you'll hear a SaaS company quote. It's the least likely to be fudged.
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16/ LTV (lifetime value) is a *prediction* of average revenue (across all customers or a segment) over customer lifetime.
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17/ LTV is really easy to estimate (average billing per interval divided by churn per interval). It should be tattooed on your consciousness
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@patio11 FYI, a helpful link: http://tweetstorm.io/user/patio11Thanks. Twitter will use this to make your timeline better. UndoUndo
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