Has there been any testing done on the correlation between name of sender and open rate? @davemcclure @AlexParent10 @andrewchen @patio11
Replying to @danberger
@danberger @davemcclure @AlexParent10 @andrewchen Yes. Minor effect, not consistent across companies/product. Prefer e.g. "Name (Product)"
11:23 AM - 29 Aug 2014
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