It's pure win if you have a paid acquisition strategy for your mailing list. @brennandunn achieves 50X ROI on it -- repays CPA in days.
@willcritchlow Usually it is some variant of a free info product (white paper, video, etc) in my space.
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@patio11 gotcha. Yes - we do that with our free videos. Works nicely for usThanks. Twitter will use this to make your timeline better. UndoUndo
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