It's pure win if you have a paid acquisition strategy for your mailing list. @brennandunn achieves 50X ROI on it -- repays CPA in days.
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@patio11 fascinating - what kind of premium? Discounts or outright cashback / product? -
@willcritchlow Usually it is some variant of a free info product (white paper, video, etc) in my space. - 1 more reply
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