@patio11 @brennandunn I think people want to buy software when using the software is fun. Consider games. Not played for their outcomes.
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@brianprogrammer@patio11@brennandunn with abstraction you can say the outcome of a game is a feeling of positive/fun/thrilling/etc.
End of conversation
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@patio11@brennandunn sell the steak and the sizzle.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patio11 thanks for the#microconf quotes. good stuff all around.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patio11@brennandunn of course. You cannot drive to a party in your shiny Microsoft Office Enterprise Edition and impress the ladies.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patio11@brennandunn "Sell benefits, not features."Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patio11@brennandunn these aren’t only productivity outcomes, sometimes people buy software for the *vanity outcomes* as well :)Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patio11@brennandunn I suppose if having StarCraft II Heart of the Swarm on my computer is the "outcome", then yes...Thanks. Twitter will use this to make your timeline better. UndoUndo
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