Calculating the churn rate, LTV and CPA for my newsletter for my @microconf presentation. Fun fun!
@brennandunn It occurs to me that the LTV of someone on my mailing list craters the approach to the LTV of my first software product. *doh*
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@patio11 :-) I’m really liking seeing the results of: CPC ad -> low friction squeeze page -> lots of offerings * time -
@brennandunn I'm honestly a bit in awe of the way your product portfolio actually tends to work in concert. Well-earned success. - 5 more replies
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@patio11 When are you getting to Vegas? And bringing your wife? -
@brennandunn Leaving in < 48 hours (arriving Thursday US time I think?), and bringing Ruriko. - 1 more reply
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