In a text-based conversation with an Uber courier and he opened with a salarymanism so I salaryman'ed right back and then watched him, via the typing indicator, draft at least five attempts at the return salvo before landing a really well crafted one. "Game appreciates game."
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There are books and classes for this sort of thing, but what most organizations do is have several people who have gotten very, very good at it around to act as local experts for reviewing customer-facing correspondence. (I am good enough to appreciate that I am not one.)
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Sample question, much debated among salaryman cognoscenti recently: how do you observe politely that you hope your customer is doing well during these troubled times without implying that you think the times are troubling them, specifically, or implying the reverse.
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Really, this is 17th Century Versailles expander to countrywide scale.
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Expanded*
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Here's how that exchange would have gone in Czech: "Bro Imma be late" "No sweat bro" "Bro"
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