Pace https://slatestarcodex.com/2014/03/24/should-you-reverse-any-advice-you-hear/ … There is immense social utility in being the person who takes locally unpopular advice and packages it such that one’s in-group finds it palatable.
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A substantial portion of all value I’ve created comes from the realization that software people are socialized to abdicate responsibility for business outcomes and that therefore if I can pitch marketing without sounding like “a marketer” they get exponentially more effective.
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