If you sell software for $X00 no sophisticated buyer of software will assume custom engineering work is on the table. If you have an option to pay you $Y00k, every sophisticated buyer of software will assume custom engineering work is something you have contemplated.
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There’s an option to subscribe to my substack at the ‘pre-seed level’ for $1,500 so I’ll let you know if this thesis works for that context.
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It does, though not necessarily in this way. I regularly see "Economist Espresso for CEOs (in X)" offerings priced at $1000+/week; usually w/formal co-authorship of one or two acclaimed mid-tier CEOs/Founders/Visionaries in the sector and marketed directly to "old firm"/MNE CEOs.
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