Skip to content
By using Twitter’s services you agree to our Cookies Use. We and our partners operate globally and use cookies, including for analytics, personalisation, and ads.

This is the legacy version of twitter.com. We will be shutting it down on June 1, 2020. Please switch to a supported browser, or disable the extension which masks your browser. You can see a list of supported browsers in our Help Center.

  • Home Home Home, current page.
  • About

Saved searches

  • Remove
  • In this conversation
    Verified accountProtected Tweets @
Suggested users
  • Verified accountProtected Tweets @
  • Verified accountProtected Tweets @
  • Language: English
    • Bahasa Indonesia
    • Bahasa Melayu
    • Català
    • Čeština
    • Dansk
    • Deutsch
    • English UK
    • Español
    • Filipino
    • Français
    • Hrvatski
    • Italiano
    • Magyar
    • Nederlands
    • Norsk
    • Polski
    • Português
    • Română
    • Slovenčina
    • Suomi
    • Svenska
    • Tiếng Việt
    • Türkçe
    • Ελληνικά
    • Български език
    • Русский
    • Српски
    • Українська мова
    • עִבְרִית
    • العربية
    • فارسی
    • मराठी
    • हिन्दी
    • বাংলা
    • ગુજરાતી
    • தமிழ்
    • ಕನ್ನಡ
    • ภาษาไทย
    • 한국어
    • 日本語
    • 简体中文
    • 繁體中文
  • Have an account? Log in
    Have an account?
    · Forgot password?

    New to Twitter?
    Sign up
patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

Tweets

Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

Tweets

  • © 2020 Twitter
  • About
  • Help Center
  • Terms
  • Privacy policy
  • Imprint
  • Cookies
  • Ads info
Dismiss
Previous
Next

Go to a person's profile

Saved searches

  • Remove
  • In this conversation
    Verified accountProtected Tweets @
Suggested users
  • Verified accountProtected Tweets @
  • Verified accountProtected Tweets @

Promote this Tweet

Block

  • Tweet with a location

    You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more

    Your lists

    Create a new list


    Under 100 characters, optional

    Privacy

    Copy link to Tweet

    Embed this Tweet

    Embed this Video

    Add this Tweet to your website by copying the code below. Learn more

    Add this video to your website by copying the code below. Learn more

    Hmm, there was a problem reaching the server.

    By embedding Twitter content in your website or app, you are agreeing to the Twitter Developer Agreement and Developer Policy.

    Preview

    Why you're seeing this ad

    Log in to Twitter

    · Forgot password?
    Don't have an account? Sign up »

    Sign up for Twitter

    Not on Twitter? Sign up, tune into the things you care about, and get updates as they happen.

    Sign up
    Have an account? Log in »

    Two-way (sending and receiving) short codes:

    Country Code For customers of
    United States 40404 (any)
    Canada 21212 (any)
    United Kingdom 86444 Vodafone, Orange, 3, O2
    Brazil 40404 Nextel, TIM
    Haiti 40404 Digicel, Voila
    Ireland 51210 Vodafone, O2
    India 53000 Bharti Airtel, Videocon, Reliance
    Indonesia 89887 AXIS, 3, Telkomsel, Indosat, XL Axiata
    Italy 4880804 Wind
    3424486444 Vodafone
    » See SMS short codes for other countries

    Confirmation

     

    Welcome home!

    This timeline is where you’ll spend most of your time, getting instant updates about what matters to you.

    Tweets not working for you?

    Hover over the profile pic and click the Following button to unfollow any account.

    Say a lot with a little

    When you see a Tweet you love, tap the heart — it lets the person who wrote it know you shared the love.

    Spread the word

    The fastest way to share someone else’s Tweet with your followers is with a Retweet. Tap the icon to send it instantly.

    Join the conversation

    Add your thoughts about any Tweet with a Reply. Find a topic you’re passionate about, and jump right in.

    Learn the latest

    Get instant insight into what people are talking about now.

    Get more of what you love

    Follow more accounts to get instant updates about topics you care about.

    Find what's happening

    See the latest conversations about any topic instantly.

    Never miss a Moment

    Catch up instantly on the best stories happening as they unfold.

    1. Patrick McKenzie‏ @patio11 May 14
      • Report Tweet
      • Report NetzDG Violation

      Patrick McKenzie Retweeted Reilly Chase ☁️ ☁️ ☁️

      $50 is a much better minimum buy-in for most B2B services than $20 is. You'll make a lot more money, sure, but you'll enjoy the reduced support headaches and vastly lower churn even more.https://twitter.com/_rchase_/status/1261098904856207360 …

      Patrick McKenzie added,

      Reilly Chase ☁️ ☁️ ☁️ @_rchase_
      Replying to @soohoowoohoo @hostifi_net
      November 2019. As you can see on the chart though it was just slow, steady growth the whole 2 years and no real “break through” moment. The largest uptick I can spot is January 2020 which is when I changed the minimum plan pricing from $19/mo to $49/mo.
      10 replies 21 retweets 263 likes
      Show this thread
    2. Patrick McKenzie‏ @patio11 May 14
      • Report Tweet
      • Report NetzDG Violation

      You might think the stylized math is "Out of an initial notional pool of 50 lower-value accounts and 50 higher-value accounts you shed 40 of the lower and none of the higher, resulting in ~50% higher revenue." That's not usually what happens. What happens is closer to:

      1 reply 1 retweet 19 likes
      Show this thread
      Patrick McKenzie‏ @patio11 May 14
      • Report Tweet
      • Report NetzDG Violation

      You've got 10 pathological customers, 10 low-value customers, and 80 high-value customers in a notional pool of 100 accounts. You lose 8 of the pathological customers, 2 of the low-value customers, and none of the high-value customers. Your support load decreases *by half.*

      11:17 PM - 14 May 2020
      • 2 Retweets
      • 50 Likes
      • Tweet News Justas Butkus Vic Sebastian Fung Dan Homola Kurt Barry Sashi McEntee Britt Kevin Riggle
      2 replies 2 retweets 50 likes
        1. New conversation
        2. Patrick McKenzie‏ @patio11 May 14
          • Report Tweet
          • Report NetzDG Violation

          (Note that it takes a while for this sort of thing to catch up because, as a savvy SaaS entrepreneur, you're not raising the price for existing users but rather raising it on new cohorts.)

          1 reply 0 retweets 28 likes
          Show this thread
        3. Patrick McKenzie‏ @patio11 May 14
          • Report Tweet
          • Report NetzDG Violation

          This also tends to improve the product over time, too, since all of your inbox is from customers who understand that your product is worth $50+ a month, can trivially budget that for their business, and have the kinds of sophistication-increasing feedback you'd expect.

          1 reply 2 retweets 32 likes
          Show this thread
        4. Patrick McKenzie‏ @patio11 May 14
          • Report Tweet
          • Report NetzDG Violation

          So you're pulled in the direction of "Can you integrate this with [ERP commonly deployed in your space]?" or "I'm an enterprise, can I get this with better auditing tools for 10X as much money?" and not "Ugh this is so complicated; can you make it more like Facebook please."

          3 replies 1 retweet 45 likes
          Show this thread
        5. Patrick McKenzie‏ @patio11 May 14
          • Report Tweet
          • Report NetzDG Violation

          Complexity isn't a mark of good software but a lot of good B2B software is complex, principally because you're generally helping professionals work and the work professionals do is intrinsically complex. There are better and worse ways to expose/manage that complexity.

          3 replies 6 retweets 62 likes
          Show this thread
        6. End of conversation
        1.  🇳🇿 🥝 Shackleford Hurtmore‏ @Not_shax May 14
          • Report Tweet
          • Report NetzDG Violation
          Replying to @patio11

          Don't underestimate the value to you of a competitor getting the pathological accounts. They will cause company wide dysfunction that drives more of the sane customers to you...

          0 replies 0 retweets 1 like
          Thanks. Twitter will use this to make your timeline better. Undo
          Undo

      Loading seems to be taking a while.

      Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.

        Promoted Tweet

        false

        • © 2020 Twitter
        • About
        • Help Center
        • Terms
        • Privacy policy
        • Imprint
        • Cookies
        • Ads info