$50 is a much better minimum buy-in for most B2B services than $20 is. You'll make a lot more money, sure, but you'll enjoy the reduced support headaches and vastly lower churn even more.https://twitter.com/_rchase_/status/1261098904856207360 …
-
-
You've got 10 pathological customers, 10 low-value customers, and 80 high-value customers in a notional pool of 100 accounts. You lose 8 of the pathological customers, 2 of the low-value customers, and none of the high-value customers. Your support load decreases *by half.*
Show this thread -
(Note that it takes a while for this sort of thing to catch up because, as a savvy SaaS entrepreneur, you're not raising the price for existing users but rather raising it on new cohorts.)
Show this thread -
This also tends to improve the product over time, too, since all of your inbox is from customers who understand that your product is worth $50+ a month, can trivially budget that for their business, and have the kinds of sophistication-increasing feedback you'd expect.
Show this thread -
So you're pulled in the direction of "Can you integrate this with [ERP commonly deployed in your space]?" or "I'm an enterprise, can I get this with better auditing tools for 10X as much money?" and not "Ugh this is so complicated; can you make it more like Facebook please."
Show this thread -
Complexity isn't a mark of good software but a lot of good B2B software is complex, principally because you're generally helping professionals work and the work professionals do is intrinsically complex. There are better and worse ways to expose/manage that complexity.
Show this thread
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.